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Houzz CEO Takes Home Decor Online

Home decor buffs and newbies can find advice, ideas and design professionals on Houzz, an online community with over 40 million monthly unique users.

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    Old Wood Door Window and Stone

    This is an old building up in the Rocky Mountains in Rollinsville with peeling wood on a door and old wood window and stone. This was at one time a winter summer place for skates to bait. I have been to this place...

    Photo by Striking Photography by Bo Insogna on Flickr

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    RIPOSO couch 105 (MTO) - Hiromatsu online shop

    via Wicker Paradise Favorites -

    Photo by Wicker Paradise on Flickr

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    Contemporary Rugs Artesan Black

    This rug is contemporary in style and made from New Zealand wool. Available in various shapes and sizes. To buy this Rug online visit

    Photo by mattwalker69 on Flickr

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  • Home ground Depot goes 'soft,' buys decor retailer The Company Store


    Cosy Depot, best known for its giant stores filled with tools, ends and home remodeling products, is buying home decor and textiles online retailer called The Comrades Store. The move is a way for the Atlanta-based home-improvement giant to flourish its

  • Honestly at home: Home decor's steamy new palette


    That may partly describe the ubiquity of millennial pink, which has shown a lot of stamina over several decor cycles. But there are some new kids on the block. “Looking in the lead to 2018, we're seeing a shift toward burgundy, and oranges are fetching

  • Transaction briefs: Stock rebound; Papa John's CEO who made NFL comments is out


    Institution Depot extends online sales push. ATLANTA — Home Depot is buying online retailer The Performers Store, moving forward with aggressive plans to protect itself from competitors like The getting Thursday, from online retailer Hanover

  • French-inspired sabbatical decor lights up Longwood Gardens


    As he created the grounds and conservatory of his Longwood Gardens land in Kennett Square, Pierre S. du Pont was inspired by the French gardens he toured during his diverse European trips. The theme of this year's Christmas at Longwood festivities of

Adroit in Depot goes 'soft,' buys decor retailer The Company Store - USA TODAY

Well-versed in Depot, best known for its giant stores filled with tools, timber and home remodeling products, is buying home decor and textiles online retailer called The Crowd Store.

The move is a way for the Atlanta-based home-improvement giant to swell its online presence in an era when Amazon sells everything from soup to nuts-and-bolts.

The terms of the contract, which closed on Tuesday, were not released. The acquisition from Hanover Direct doesn't cover the five retail stores.

"The acquisition of The Company Store provides work development and sourcing capabilities to help us expand our online decor business into broader categories across the absolute home," CEO Craig Menear said in a statement.

Founded in 1911, The Enterprise Store represents what Home Depot's move into what the industry calls "turn down home" -- meaning pillows, not plywood. Home Depot stores after a short time carry some of those items, but they are typically not the feature.

According to Credit Suisse research analyst Seth Sigman, decor-oriented deal in, like flooring, lighting and window treatments, account for approximately $25 billion -- or 25% -- of Tellingly Depot's sales, but decor alone is just $2.9 billion or 3%.

"Soft home and decor remains powerfully fragmented, creating an opportunity for Home Depot," he wrote in a research note, adding that it also will take the company appeal to a new type of shopper. "Our quick analysis highlights The Companions Store’s different customer base, including heavier skew to females, higher revenues and older, overall most comparable to Bed Bath & Beyond."

Samantha Stone, associate official of S&P Global Ratings, said Home Depot had previously announced plans to develop detail into home decor.

"As real estate continues to do well, people are shopping and decorating their homes. More people are investing in their homes. It’s vastly much a growth area for them," she said.

Home Depot, which has close to 2,300 stores, bought dupe rental firm Compact Power Equipment for $265 million in July.

Players stock was $188.49, up $1.18 or 0.63% in mid-morning trading.

Follow USA TODAY cameraman Zlati Meyer on Twitter: @ZlatiMeyer

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  • Free Stuff for Home Décor on the Internet

    C&T Publishing Inc. 2016. ISBN: 1571201092,9781571201096. 176 pages.

    A reference to Internet sites relating to home decor and improvement, offering projects, tips, advice and discussion groups. There are sites associated with TV shows, radio programmes and magazines, covering walls, windows, floors and furniture.

  • A Survey of Digital Printing in Home Decor Textiles: 3 Case Studies

    ProQuest. 2016. ISBN: 9780549594871,0549594876. 53 pages.

    The findings show that sample printing is still a huge market for digital, while companies are slowly increasing their one-to-one custom textile sales. However, none of the companies have truly brought mass customization to digital textile printing. The material costs are still too high (ink, fabric) and there are too many variables involved to lend digital textile printing to the standardization of mass customization.

  • Salvage Secrets Design & Decor

    W. W. Norton & Company. 2014. ISBN: 9780393733884,0393733882. 304 pages.

    A visually sumptuous idea book, showcasing an eclectic array of interior design possibilities using salvaged goods. Following up on her celebrated first Salvage Secrets book, which Fine Homebuilding called “An invaluable first step in the salvage-for-design journey,” here salvage design guru Joanne Palmisano takes readers further, exploring a wealth of smaller-scale interior design and decor concepts. Bottle caps turned into a kitchen backsplash, old bed springs reinvented as candle holders,...

  • The Online Millionaire

    John Wiley & Sons. 2016. ISBN: 9780470112205,0470112204. 256 pages.

    This book will show you how to become the next huge online success story "Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. In The Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces. "You'll learn the ins and outs of selling on eBay,, Yahoo!,, and other auction marketplaces....

  • Art Direction and Production Design

    Rutgers University Press. 2015. ISBN: 9780813564371,0813564379. 232 pages.

    How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the...

  • Tree trimming 101: Dazzling decorating easy as 1-2-3


    And while gathering together to trim the tree is a beloved family tradition for many of us, let's be honest; for others, it’s an intimidating decorating nightmare. But don’t be overwhelmed, it’s easy to go from dazed to dazzling with a few insider tips.

  • 5 Clever Ways This Designer Adds Coziness to a Space


    To help execute her vision for the perfect live/work home, Joy turned to online interior design company Laurel & Wolf designer James Tabb. The challenge? Transforming the early 1900's-era shotgun-style home into a multifunctional space that still felt ...

  • Brocante Lab raises €3 million, rebrands as Selency


    Brocante Lab, an online marketplace for second-hand furniture and home décor, has raised a €3 million Series A round and will rebrand under the name Selency. The investment comes from Accel and Kima Ventures and will be used to further develop its ...